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Webinar: Building Your Birthwork Brand I June 14 @ 7pm EST
June 14, 2022 @ 7:00 pm - 8:30 pm EDT$35.00
Webinar: Building Your Birthwork Brand I June 14th @ 8pm AST/ 7pm EST/ 6pm CST/ 4pm PST via Zoom
Total cost of learning investment: $35 per participant
Recorded for playback.
Closed-captioning and transcripts available.
This webinar on brand identity development will support members to discover their distinctive voice and strengths as birth workers and to communicate this clearly to potential clients in the form of a consistent, unique brand. This shifts the focus of marketing efforts away from competing with other doulas for the same clients and on to finding and connecting with the clients that want what you have to offer.
Metis business development consultant and birth doula Gaileen Flaman will use strategies such as guided imagery and reflection exercises to help doulas discover their value identity and signature presence through storytelling to find their niche market.
Topics include: What is Brand Identity?; branding by telling one’s story; online resources; value identity; name; niche; signature presence; resourcing; branding products; integration tactics.
Gaileen Flaman, Dream Doula Consulting, Vancouver, BC is a proud Métis woman with significant experience developing, coordinating, and delivering education, training, and managing projects for over 20 years. Her areas of expertise are in community development, engagement facilitation, Indigenous relations, thematic analysis, data-driven storytelling, communications coordination, project management, program planning, and personal leadership. Gaileen also worked as a birth doula from 2008 to 2013.